Topic: Platforms

Unilever's Debbie Weinstein Heads to Google

Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned. Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global…

Turn Builds Out Facebook Ad Capabilities

Adds Sponsored Stories, Marketplace ads to platform

Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug…

Adobe Goes End-to-End on Social

Platform promises to combine Efficient Frontier, social analytics

More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…