Topic: Platforms
Type
Turn Builds Out Facebook Ad Capabilities
Adds Sponsored Stories, Marketplace ads to platform
Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug…
Adobe Goes End-to-End on Social
Platform promises to combine Efficient Frontier, social analytics
More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…
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