Topic: Platforms
Type
Turn Builds Out Facebook Ad Capabilities
Adds Sponsored Stories, Marketplace ads to platform
Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug…
Adobe Goes End-to-End on Social
Platform promises to combine Efficient Frontier, social analytics
More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…
MLB Advanced Media Planning Major Game Initiative This Summer
CEO Bowman explains why platforms matter during IAB sitdown
MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…
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