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Topic: Planters

Yahoo Teams With comScore to Provide Real-Time Metrics

For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts

New ads are packed with protein and innuendo

Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video…

Mr. Peanut Gets Manly After Mixing It Up With 'Men's Health'

Co-branded spot plays like a ludicrous action movie

Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing…

Ad of the Day: Planters

Mr. Peanut's stunt double takes a beating for Kraft brand's new peanut butter

Mr. Peanut, voiced of late by Robert Downey Jr., is apparently too much of a wuss to do his own stunts. So, Planters has brought in a new character, Doug,…

Robert Downey Jr. gets nutty as Mr. Peanut

Robert Downey Jr. continues to get more work than you can shake a Victorian cane at, this time providing the first-ever voice of Mr. Peanut in the new Planters spot…

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