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Topic: Planet Fitness

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Ansira's clients include Domino's and Jiffy Lube

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency Where St. Louis HQ, with offices…

Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms

Skip the Pilatatumba

Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class…

Planet Fitness Sticks Up for Pluto in Open Letter to NASA

Interplanetary love from Red Tettemer

Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from…

Planet Fitness Moves Creative to Red Tettemer + Partners

Gym lifts account up from Mullen, puts it down in Philly

Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned. The Newington, N.H.-based chain awarded the business to RT+P after…

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