Topic: PlaceIQ

Presented by SMG/MediaLink
CES 2015: That's a Wrap

Executives share their takeaways from the week in Las Vegas

Mobile Marketers Know Who You Are and Where You've Been

And what you're reading on your phone

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad…

Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

PlaceIQ Nabs $15 Million in Funding

Mobile firm says revenue grew eightfold last year

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while Iris Capital has come on board as a financier for the first time. New…

The Future of Auto Marketing Could Be a Little Creepy

Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…