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Topic: PlaceIQ

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Mobile Marketers Know Who You Are and Where You've Been And what you're reading on your phone

Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad…

June 24, 2014, 6:20 AM EDT

Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

April 3, 2014, 1:30 PM EDT

PlaceIQ Nabs $15 Million in Funding Mobile firm says revenue grew eightfold last year

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while Iris Capital has come on board as a financier for the first time. New…

February 10, 2014, 2:11 PM EST

The Future of Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

October 17, 2013, 2:23 PM EDT

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