Topic: Placecast

Amazon Recommending Offers? Cool. Facebook? No Thanks

Harris Interactive quantifies consumer trust

Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new…

Placecast Cashes In on Mobile Wallet Craze

Rolls out white-label platform for credit card companies, mobile carriers, retailers

From PayPal to Google to conceivably Apple, many companies are getting in on the mobile wallet trend. Now, Placecast is looking to blow up the emerging market with its ShopAlerts…