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Topic: Pivotal Research

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Facebook Mobile Ads Push Flowers for Valentine's Day 1-800-Flowers.com says 'customers are migrating'

While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year. For the past two…

February 11, 2013, 9:22 PM EST

Analyst: CBS Would Win the C7 Battle Currency shift would funnel ancillary ad sales revenue to Black Rock

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…

December 14, 2012, 5:15 AM EST

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category Future ad spend hinges on court decision

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable…

June 22, 2012, 5:11 PM EDT

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