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Topic: Pitch

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Razorfish Wins Car2Go's Creative Account Company considered 4 shops for the business

Car2Go has found the fresh perspective it was looking for in Razorfish, which has landed the company's creative business after a pitch against three other, undisclosed shops.  “Razorfish has a strong…

June 19, 2014, 12:46 PM EDT

Starcom Wins Asics' Global Business Beat out MediaCom, OMD

Asics has tapped Starcom to handle its global media planning and buying and data and analytics work. The Publicis Groupe agency won the business after a pitch against MediaCom and Asics…

June 18, 2014, 11:28 AM EDT

Add Lean Cuisine to the List of Nestlé Reviews Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

June 18, 2014, 11:11 AM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

May 20, 2014, 6:12 AM EDT

JWT Joins Google's Creative Roster New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google. The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after…

October 25, 2013, 1:58 PM EDT

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Burger King Taps Mother for Lead Creative Role Decision comes after a lengthy review

Mother is shifting from a supporting to leading player on Burger King's roster of creative agencies. The New York shop has become lead agency on the BK brand, which last year…

February 19, 2013, 11:47 AM EST

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