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Topic: Pitch

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

MLB is a partner of the show

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's…

How to Stop Your Best Creatives From Leaving You

The best defense is an honest dialogue before an offer comes

Recently I almost lost a superstar creative to another agency, and it really taught me something. Let's face it, all creatives, especially the good ones, are always in the market. They're…

Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

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