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Pinterest Makes It Easier to Follow E-commerce Brands ModCloth, Wayfair, Whole Foods and GoPro test new feature

Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no…

July 9, 2014, 2:57 AM EDT

Pinterest Marketers Are About to Get the Data They Want Could help shift more budget to the social platform

Pinterest is opening its business platform to a handful of marketing tech players, letting them access data that should help their brand clients better understand what content efforts are performing…

May 20, 2014, 7:43 PM EDT

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Piqora Debuts Analytics for Instagram and Tumblr AMC, Crate & Barrel among earlier testers

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr. AMC and Crate & Barrel are brands that have been beta-testing…

July 23, 2013, 1:00 AM EDT

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