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Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

February 14, 2014, 7:00 AM EST

Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Colle+McVoy's latest stunt

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency…

February 12, 2014, 9:59 AM EST

Tumblr Takes No. 2 in Revenue Per Visit on Social Media Joins Pinterest, Twitter cutting into Facebook's lead

A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report. Tumblr traffic—a subject of recent debate—appears to at least generate top…

January 27, 2014, 1:11 PM EST

Study: Women Love Social Media More Than Men (Unless It's LinkedIn) Pew's stats bode well for all major platforms

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today. Pew found that 76 percent of online U.S. adult females use Facebook, compared to…

December 30, 2013, 1:26 PM EST

These Stories Dominated Digital Media in 2013 From native to programmatic, it was a dynamic year

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains.…

December 23, 2013, 10:02 PM EST

Amazon Is Among Pinterest's Best Retailers for the Holidays Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

December 12, 2013, 4:15 PM EST

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

December 10, 2013, 6:00 AM EST

Google Plus Users Haven't Learned to Share Social activity is light, even if sign-ups are high

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data…

December 9, 2013, 3:01 PM EST

Worries Grow That Facebook Is Overdoing It With Ads How many sponsored posts are too many?

Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an appropriate…

November 25, 2013, 10:00 PM EST

Pinterest Clamps Down on Contests to Keep Them From Getting 'Spammy' Rules have been unclear and unfollowed, site admits

Just a few months after Facebook finally eased off its restrictive contest guidelines, Pinterest seems to be taking the opposite approach. In a recent round of policy revisions and clarifications,…

October 25, 2013, 2:00 PM EDT

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