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Topic: Pinterest

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Newell Rubbermaid Enlists Influenster CPG giant boosts social cred with campaign

Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week test on the social-sharing site late…

January 7, 2013, 12:28 AM EST

Pinterest's First Acquisition Is a Recipe Site Punchfork could bring tech for developer tools

This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old…

January 3, 2013, 1:15 PM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Snapguide Rolls Out iPad App Ahead of Brand Platform How-to service looking to partner with brands, mags

How-to app Snapguide debuted an iPad version today as it inches closer to rolling out opportunities for brands. The strategy of having marketers first use the service as regular users…

December 20, 2012, 3:15 PM EST

Twitter, ESPN to Stream Bowl Game Replays via Tweets Cable net partners with Ford in distribution deal

Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor. The latest development is a partnership…

December 14, 2012, 5:10 PM EST

Data Points: Facebook Fans People are tied to the social network, but they have conflicted feelings about its benefits

With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…

December 12, 2012, 6:34 AM EST

Capital One's '12 Days of Pinterest' Credit firm runs contest with Saks Fifth, Neiman-Marcus, Best Buy, Kohl's

Capital One tomorrow will launch a Pinterest-based holidays contest, highlighting how the social pinning site has gotten brands' attention in the last year.  The credit firm will give away $100 Capital…

December 11, 2012, 7:43 PM EST

Foursquare Has 10.4 Million Monthly Users Nielsen says 42% of those who downloaded app use it at least once a month

Lost in the midst of Nielsen's layered "Social Media Report 2012" report earlier this week was the nugget that Foursquare had 10.4 million Android/iPhone users in July, representing about 42…

December 5, 2012, 4:20 PM EST

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