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Topic: Pinterest

Pinterest Ads Are Invading Google’s Search Turf Promoted Pins can be bought with keywords

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it can deliver. The San Francisco company…

May 6, 2014, 5:56 AM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

FTC Dings Cole Haan for Wandering Sole Promo on Pinterest Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission. Though Cole Haan only got a letter and not an…

April 3, 2014, 5:18 PM EDT

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

Pinterest Readies for Its Big Ad Business Rollout Brands excited to promote on a platform tailor-made for advertising

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to…

March 24, 2014, 12:09 PM EDT

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else Shorty Awards contenders span all of social media

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them. This year's roster of finalists, being announced today, includes…

March 6, 2014, 10:29 AM EST

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

February 14, 2014, 7:00 AM EST

Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Colle+McVoy's latest stunt

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency…

February 12, 2014, 9:59 AM EST

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