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Topic: Pinterest

5 Things Marketers Want to See in Pinterest's Data-Heavy Advertising Business

Can too much e-commerce hurt the platform?

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for…

Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

But can it compete with Facebook and Google?

L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

Increases targeting options from 30 to 420 interests

Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and…

This Agency Creative Director Compiles the World's Weirdest Pinterest Boards

Rain's Will Hall proves the platform isn't just 'for chicks'

There are two persistent clichés about Pinterest—that its users are mostly women, and that it's a less fruitful social platform for creativity than networks like Twitter and Facebook.  "I definitely disagree,"…

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

How Pinterest Got the Full Attention of Ad Agency Execs

Better features for marketers and consumers

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice. "What Pinterest has accomplished in the last nine months is the most evolution of…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

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