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Topic: Pinterest

Here's What Marketers Can Expect From Pinterest in 2017

President Tim Kendall talks video, measurement and size

Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. Specifically, the…

Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove…

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

Costing them traffic and likely money

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other…

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

Study finds 80% use the app once a month

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. According to investment firm Piper Jaffray's new "Taking Stock With…

Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

And a big digital push on Instagram, Pinterest and more

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of…

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business

Also adds frequency capping

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google. Starting today, advertisers will be able to bid on cost-per-impression through an auction—much like…

Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Gunnard Johnson will help build out data and analytics

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site…

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

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