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What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

September 17, 2014, 10:51 AM EDT

Twitter Offers Analytics Dashboard for All Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

August 28, 2014, 12:32 PM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

Gap Runs First Social Campaign for Kids’ Accounts UGC drives model search for 2015 campaign

It’s back-to-school time, which means moms are already gearing up to take those first-day-of school pictures (which are equally loved and dreaded by social media users nowadays). Gap Kids is…

August 22, 2014, 4:04 PM EDT

Facebook Wants to Show That Mobile Ads Affect Desktop Purchases Social giant unveils cross-device reporting

Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.  According to the Menlo Park, Calif.-based digital giant, marketers…

August 13, 2014, 1:46 PM EDT

Apple Hires Former Nike Exec to Expand Its Social Media Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

August 5, 2014, 12:06 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Yahoo Buying Mobile App Company Flurry [Updated] Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

July 21, 2014, 4:06 PM EDT

Pinterest Makes It Easier to Follow E-commerce Brands ModCloth, Wayfair, Whole Foods and GoPro test new feature

Pinterest has tweaked the popular "follow" button that marketers employ on their e-commerce sites. The social pinning platform aims to make it easier for consumers to follow a brand’s page—no…

July 9, 2014, 2:57 AM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

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