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Topic: Pinterest

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

DM9DDB tests the app in Brazil's biggest furniture store

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which…

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

45 percent of advertisers received VC funding in past year

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a…

5 Things Marketers Want to See in Pinterest's Data-Heavy Advertising Business

Can too much e-commerce hurt the platform?

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform's collected a trove of data on the products people search for…

Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

But can it compete with Facebook and Google?

L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

Increases targeting options from 30 to 420 interests

Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and…

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

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