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Topic: Pinterest

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

Pinterest Launches Auction-Based Pricing to Take on Google's Ad Business

Also adds frequency capping

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google. Starting today, advertisers will be able to bid on cost-per-impression through an auction—much like…

Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Gunnard Johnson will help build out data and analytics

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site…

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

Shopping while pinning just got easier

Shopping is getting easier on Pinterest Pinterest Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make…

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Pinterest's Real-World Pins Let In-Store Shoppers Save Real Items to Virtual Boards

DM9DDB tests the app in Brazil's biggest furniture store

It's a real pin that looks like a virtual pin that looks like a real pin. In a bit of reverse engineered skeuomorphism, Pinterest has taken its virtual "Pin" button, which…

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

45 percent of advertisers received VC funding in past year

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a…

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