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Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

June 16, 2014, 1:40 PM EDT

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

June 5, 2014, 10:00 AM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Pinterest Ads Are Invading Google’s Search Turf Promoted Pins can be bought with keywords

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it can deliver. The San Francisco company…

May 6, 2014, 5:56 AM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

FTC Dings Cole Haan for Wandering Sole Promo on Pinterest Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission. Though Cole Haan only got a letter and not an…

April 3, 2014, 5:18 PM EDT

Pinterest Readies for Its Big Ad Business Rollout Brands excited to promote on a platform tailor-made for advertising

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to…

March 24, 2014, 12:09 PM EDT

Google Plus Users Haven't Learned to Share Social activity is light, even if sign-ups are high

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data…

December 9, 2013, 3:01 PM EST

Pinterest Marketing Service Leverages Influencers HauteLook sings praises for HelloSociety's pin-marketing tools

HelloSociety today has unveiled a suite of Pinterest marketing products that includes analytics, a contest platform and creative tools. But its chief application centers on what the Santa Monica, Calif.-based…

April 2, 2013, 1:21 PM EDT

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