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Topic: Pinterest

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

How Pinterest Got the Full Attention of Ad Agency Execs

Better features for marketers and consumers

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice. "What Pinterest has accomplished in the last nine months is the most evolution of…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

More buyable pins, and MikMak adds branded content

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they…

6 Lessons Brands Can Learn From Lauren Conrad's Social Success

Her fans say positivity and relatability are key

Lauren Conrad first gained fame as a reality star a decade ago on MTV's Laguna Beach and The Hills. Now, she's a bona fide media mogul, with multiple clothing lines,…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

What Marketers Need to Know About 5 New Types of Social Commerce

Instagram, YouTube and Twitter all have different takes

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad…

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