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Topic: Pinterest

Pinterest Plays Coy on Ads, but Expect Commerce to Lead CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…

May 21, 2013, 7:25 PM EDT

Pinterest Adds Advertiser-Friendly Features Now users can pin on the go with mobile

Pinterest has launched new features that the company said in a blog post are a "first step toward making pins more useful," particularly for advertisers. The company added pins that embed…

May 20, 2013, 2:07 PM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

Pinterest App Debuts on Nook Tablet maker amps up app offerings to compete with Apple, Google Play

Pinterest is now available from Barnes & Noble's curated app store, and the app will come preinstalled on the Nook tablet like Twitter and Facebook are, according to MediaBistro. The new…

April 16, 2013, 11:45 AM EDT

Pinterest Marketing Service Leverages Influencers HauteLook sings praises for HelloSociety's pin-marketing tools

HelloSociety today has unveiled a suite of Pinterest marketing products that includes analytics, a contest platform and creative tools. But its chief application centers on what the Santa Monica, Calif.-based…

April 2, 2013, 1:21 PM EDT

Publishers Are in Love With This New Photo Platform Useful for advertisers, too

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a…

March 24, 2013, 11:37 PM EDT

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

March 19, 2013, 5:00 AM EDT

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