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Topic: Pinterest

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech

One example: AOL Platforms' staff is 41% female

For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role. Being at the forefront of…

This Bank Found a Way for Men to Browse Pinterest Without Feeling Ashamed

Make it look like you're browsing sports, meat and power tools!

How tough is it to scout for pillow shams and window treatments, Mr. New Homeowner, while keeping your manhood intact? Extremely difficult, if not downright impossible, on chick-dominated Pinterest. FirstBank of…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

Are Mobile App-Install Ads the End-All to Social Marketing?

Advertisers eye Pinterest and Twitter

Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action. Last week, Pinterest…

Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

Here Are the 10 Most Innovative Digital Ad Products of 2014

Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd

Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam

Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

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