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Topic: Pillsbury

McCann Gets Pillsbury Business [UPDATED] Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

August 14, 2013, 10:34 AM EDT

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

August 8, 2013, 12:00 PM EDT

General Mills Ramps Up Social for 37 Brands Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook,…

June 26, 2013, 8:51 AM EDT

Pillsbury Doughboy Gigglingly Crashes Geico Ad What's he happier than?

Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that…

March 29, 2013, 9:25 AM EDT

CNBC's 'Titans' Pays Homage to Leo Burnett Business series profiles adman and agency

Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.  The…

August 26, 2011, 12:45 PM EDT

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