Topic: Pillsbury

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

McCann Gets Pillsbury Business [UPDATED]

Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars

Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

General Mills Ramps Up Social for 37 Brands

Implements Spredfast for cross-platform management

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook,…

Pillsbury Doughboy Gigglingly Crashes Geico Ad

What's he happier than?

Hey, the Pillsbury Doughboy appears in The Martin Agency's latest "Happier Than … " commercial for Geico. I thought he'd done so a while back, but it turns out that…

CNBC's 'Titans' Pays Homage to Leo Burnett

Business series profiles adman and agency

Cable business channel CNBC honored Leo Burnett Thursday evening, dedicating an hour-long episode of its Titans series to a portrait of the 20th century adman and the agency he founded.  The…