Advertisement

Topic: Pile + Co.

Type
Accounts in Review: Phew! What a Busy 10 Days 5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

December 26, 2014, 11:27 AM EST

Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

Office Depot Selects New Agencies McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

September 30, 2014, 10:27 AM EDT

Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

July 8, 2014, 3:12 PM EDT

Red Lobster Reviews Its Creative Business Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

April 10, 2014, 4:09 PM EDT

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Liberty Mutual Heads to Havas Worldwide, Optimedia Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

December 18, 2013, 12:33 PM EST

Draftfcb, Initiative Win MFS' Global Business First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

October 1, 2013, 12:09 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

Advertisement