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Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

July 8, 2014, 3:12 PM EDT

Red Lobster Reviews Its Creative Business Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

April 10, 2014, 4:09 PM EDT

Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

Liberty Mutual Heads to Havas Worldwide, Optimedia Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

December 18, 2013, 12:33 PM EST

Draftfcb, Initiative Win MFS' Global Business First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

October 1, 2013, 12:09 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Liberty Mutual Reviews Ad Business Longtime incumbent Hill Holliday plans to defend

Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures,…

June 10, 2013, 1:43 PM EDT

Big Lots Hires Lead Creative Agency Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…

January 3, 2013, 2:25 PM EST

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