Topic: Phoenix Marketing International
Asked users to respond to 250,000 ads in print, digital and TV
By Lauren Johnson on Nov. 5, 2014 - 9:35 AM EST
Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…
McDonald's helped develop 'Research Reborn'
By Christopher Heine on Sep. 10, 2013 - 11:46 AM EDT
Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…