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Topic: Philips

Brands Are Discovering Crowdfunding as a Marketing Tool Aligning themselves with popular causes

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as…

September 23, 2013, 10:17 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Philips, Other TV Makers Embrace the Nothingness of Their Products How to market devices that keep getting smaller

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

September 24, 2012, 12:42 PM EDT

Philips Taps Ogilvy for Its Global Creative Account Decision ends incumbent DDB's long tenure

Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…

December 13, 2011, 12:02 PM EST

Philips Adds MPG to Media Roster Assumes some duties from Carat

Philips has reached beyond its single media agency Carat and added MPG as a second partner. The Havas unit won media responsibility for the Dutch electronics company’s consumer lifestyle products…

November 4, 2011, 5:11 PM EDT

Philips Weighs 4 Shops for Global Creative Account Annual media spending estimated at $500 million

Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…

October 19, 2011, 4:41 PM EDT

Philips next to brighten up the Arctic gloom

Tribal DDB in Amsterdam and Philips are trudging off to Longyearbyen, a Norwegian town that sits absurdly far north in the Arctic archipelago of Svalbard, where they will help residents…

October 21, 2010, 10:12 AM EDT

Philips seeking body shavers, world savers

Philips is back with an update to its much-lauded "Shave Everywhere" work for its Bodygroom razor. TribalDDB got a lot of kudos for its 2006 introduction of the product,…

May 5, 2010, 4:33 PM EDT

Philips advertising its upcoming advertising

Bigger clowns than I have coined silly marketing terms, so here's mine: ad-vent. The definition: "Advertising that itself is an event, rather than merely supporting an event." Super…

March 4, 2010, 11:47 AM EST

Enjoy your DJ baby with a Philips monitor

According to this ad from DDB London, Philips makes a baby monitor that doesn't pick up competing signals from radio stations, which is great news. They also appear to be…

October 13, 2008, 9:19 AM EDT

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