Topic: Philips
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…
The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…
Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…
Philips has reached beyond its single media agency Carat and added MPG as a second partner. The Havas unit won media responsibility for the Dutch electronics company’s consumer lifestyle products…
Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…
Tribal DDB in Amsterdam and Philips are trudging off to Longyearbyen, a Norwegian town that sits absurdly far north in the Arctic archipelago of Svalbard, where they will help residents…
Philips is back with an update to its much-lauded "Shave Everywhere" work for its Bodygroom razor. TribalDDB got a lot of kudos for its 2006 introduction of the product,…
Bigger clowns than I have coined silly marketing terms, so here's mine: ad-vent. The definition: "Advertising that itself is an event, rather than merely supporting an event." Super…
According to this ad from DDB London, Philips makes a baby monitor that doesn't pick up competing signals from radio stations, which is great news. They also appear to be…
