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Topic: Philips

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign

A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

Philips Creates a Stunning Explosion of Color and Snow With 'Afterglow'

Night skiing becomes a work of art in ad for backlit TVs

If you like any combination of amazing colors, night skiing and striking imagery, Philips has an ad for you. To promote its color-backlit Ambilight televisions, the electronics manufacturer teamed up with…

Inside Philips' Lovely, Time-Traveling Stop-Motion Ad Showing How Lighting Has Changed

One family and 150 years in 85 seconds

IDEA: Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite. That's the basic message, told more charmingly, of this expertly constructed…

Brands Are Discovering Crowdfunding as a Marketing Tool

Aligning themselves with popular causes

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

Philips, Other TV Makers Embrace the Nothingness of Their Products

How to market devices that keep getting smaller

The lack of something can be a potent element in a marketing strategy. "Got milk?" is the classic example—built not around having milk, but around the common parental fear of…

Philips Taps Ogilvy for Its Global Creative Account

Decision ends incumbent DDB's long tenure

Philips' decision to hire Ogilvy & Mather for its global creative business marks the end of DDB's long tenure on the brand. The creative selection comes a month after Philips completed…

Philips Adds MPG to Media Roster

Assumes some duties from Carat

Philips has reached beyond its single media agency Carat and added MPG as a second partner. The Havas unit won media responsibility for the Dutch electronics company’s consumer lifestyle products…

Philips Weighs 4 Shops for Global Creative Account

Annual media spending estimated at $500 million

Four contenders are preparing for final pitches on the creative side of Philips' global advertising review. Client executives have briefed the shops—Ogilvy & Mather; TBWA; Leo Burnett; and the incumbent, DDB—and…

Philips next to brighten up the Arctic gloom

Tribal DDB in Amsterdam and Philips are trudging off to Longyearbyen, a Norwegian town that sits absurdly far north in the Arctic archipelago of Svalbard, where they will help residents…

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