Topic: Philadelphia

Philadelphia 76ers Revive Brand by Tapping Into Revolutionary, Underdog Roots

Dripping in history, and sweat

The Philadelphia 76ers pride themselves on representing a city with a rich, unconventional history, but in recent years, the team hasn't held up its end of the bargain (three straight…

This Branding Agency Helps Clients Diverse as WWE, Fathead and Lord & Taylor

The secret to Finch Brands' success

Specs Who (Clockwise, from top) Bill Gullan, president; John Ferreira, vp of brand strategy; Daniel Erlbaum, CEO; Jordan Goldenberg, creative director What Brand design and strategy firm Where Philadelphia office In 2011, Fathead approached…

Veteran Philly Advertising Leader Dies

Agency accounts included Schmidt’s, Brillo

Al Paul Lefton Jr., the former president and CEO of the Al Paul Lefton Co. advertising agency in Philadelphia, died Tuesday at the age of 84. Lefton’s father founded the agency…

Laying It on Thick

Philadelphia Cream Cheese changes its marketing recipe

Most dairy brands engaged in the day-to-day battle for survival in the refrigerated section only wish they had the problems that Philadelphia Cream Cheese has. After all, the soft white…