Philadelphia Cream Cheese | Adweek
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Topic: Philadelphia Cream Cheese

Type
The Philly Cream Cheese Agency Shift Took a While Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

June 13, 2013, 1:23 PM EDT

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