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Topic: Phd

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

February 10, 2014, 8:52 AM EST

Carat Is the Big Winner in MasterCard's Global Media Review Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

February 5, 2014, 4:05 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action Anybody need an ad page?

As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more than…

November 3, 2013, 9:55 PM EST

BBH, PHD Take Global Lead on Newell Rubbermaid Creative, media consolidation affects dozens of agencies

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying. Bartle Bogle Hegarty will lead creative for the conglomerate out of its New York office, with help from the…

October 3, 2013, 7:06 PM EDT

Marketers Should Take Note of When Women Feel Least Attractive What messages to convey and when to send them

Identifying the right audience is critical for marketers, but pinpointing the right day and time to talk to that audience can be just as important, especially when it comes to…

October 2, 2013, 6:44 AM EDT

Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

October 1, 2013, 3:25 PM EDT

OMD Names Monica Karo to Run U.S. Operation Succeeds Alan Cohen, who's launching a consultancy

Monica Karo is the new U.S. chief executive of OMD, replacing Alan Cohen, who is leaving the Omnicom Group agency after five years to launch a marketing services company. Karo, who…

September 3, 2013, 6:12 PM EDT

GroupM, OMG Land Bulk of GSK's Media Business Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

September 3, 2013, 10:57 AM EDT

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