Topic: PHD Worldwide

In Pitch for MGM Resorts, McCann and PHD Come Up Winners

Spending could double to more than $70 million next year

Following a competitive pitch, Interpublic's McCann and Omnicom's PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand. Beginning next year,…

Unilever Concludes Its Global Media Review and Shifts Some Assignments

Mindshare, PHD swap regions overseas

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit…

This Global CEO Can't Wait for Artificial Intelligence to Take Over

'It's going to be massive in the next few years'

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared…

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

PlayStation Packs Two Decades of Gamer Nostalgia Into One Clip

Watch the times change with the tech

Now this is what corporate nostalgia should look like. Inspired by responses to the #playstationmemories tag on Twitter, British agency PHD's content division, Drum, created this time-warping video clip that…

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…