Advertisement

Topic: Phd

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

Unilever Consolidates Its Search Marketing Business Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

January 29, 2015, 2:51 PM EST

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

January 23, 2015, 1:59 PM EST

S.C. Johnson Moves Global Media Planning to New Agency PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

January 13, 2015, 9:46 AM EST

See Which Celebrities and Moguls Showed Up at CES in Las Vegas [Photos] Electronics show attracts Ashton and Snoop

The Consumer Electronics Show in Las Vegas last week attracted a diverse crowd, from suited CMOs to A-list celebs. Here's a look at some of the hottest events.

January 12, 2015, 2:35 PM EST

Nickelodeon Shifts Its $10 Million Media Business Cable network hires Spark after a review

Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly…

December 4, 2014, 10:54 AM EST

Advertisement