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Topic: Phd

Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing

Ben Samuel is working to make the shop tech savvy

Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38 Twitter @ben_samuel77 Adweek: This is a new role for PHD. Can you tell us a bit…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Joins the ranks of Coke, Citi, SC Johnson, Wells Fargo

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a…

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