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Topic: Phd

OMG, UM Win Heinz Media Duties Replacing Dentsu Aegis, Cramer-Krasselt

H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while…

May 14, 2014, 2:55 PM EDT

PHD's Williams Moves to Maxus New N.A. chief

Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring according…

May 12, 2014, 9:04 AM EDT

Olson Wins Bissell's Creative, Media and Digital Business Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was…

May 9, 2014, 3:51 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

The 2014 Media All-Stars The crème de la crème of the media agency world share their stories of innovation and success

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology…

April 13, 2014, 8:57 PM EDT

PHD's Millennials Talk About Their Generation on Vine Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

March 25, 2014, 6:00 AM EDT

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

February 10, 2014, 8:52 AM EST

Carat Is the Big Winner in MasterCard's Global Media Review Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

February 5, 2014, 4:05 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

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