Topic: Pharma

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Ad of the Day: GlaxoSmithKline TBWA crafts a heart-pounding Olympic tribute to drug-free adrenaline

It's rare to to see a drug ad that isn't, at best, bore-you-to-tears dull. But GlaxoSmithKline launched a new spot this week that's actually worth watching. Created by TBWA in London…

July 17, 2012, 10:24 AM EDT

Ad of the Day: Help Remedies Pharma boutique up to its usual tricks with crazy new spot for bandages that recruit bone-marrow donors

Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood.…

March 2, 2012, 1:26 PM EST

Perspective: Stick It to Me Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…

January 26, 2012, 6:52 AM EST

The Spot: I Want a New Drug Help Remedies is a different type of pharma company: one that promises you less, in strange and compelling advertising

GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put…

November 15, 2011, 6:45 AM EST

Saatchi & Saatchi Wellness Adds Fiorino Hire fills spot for second creative director

Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak. Fiorino, formerly a creative director at Euro RSCG Life, fills…

May 20, 2011, 7:21 AM EDT