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Topic: Pharma

Throwback Thursday: Don't Know What to Do With Dad? Drug Him!

A 1959 mag ad for Thorazine

How do you calm grandpa down when he gets in one of his moods? Well, in the 1950s, you cooled him out with some heavy-duty amphetamines. This 1959 magazine ad…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

Ad of the Day: GlaxoSmithKline

TBWA crafts a heart-pounding Olympic tribute to drug-free adrenaline

It's rare to to see a drug ad that isn't, at best, bore-you-to-tears dull. But GlaxoSmithKline launched a new spot this week that's actually worth watching. Created by TBWA in London…

Ad of the Day: Help Remedies

Pharma boutique up to its usual tricks with crazy new spot for bandages that recruit bone-marrow donors

Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood.…

Perspective: Stick It to Me

Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…

The Spot: I Want a New Drug

Help Remedies is a different type of pharma company: one that promises you less, in strange and compelling advertising

GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put…

Saatchi & Saatchi Wellness Adds Fiorino

Hire fills spot for second creative director

Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak. Fiorino, formerly a creative director at Euro RSCG Life, fills…

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