Topic: Pharma
Help Remedies is always amusing. The pharma boutique, known for its strange and compelling advertising, can liven up even the most tedious of media communications—the new-product press release. "Help I'm…
Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood.…
If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…
GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put…
Yet another international ad referencing 9/11 surfaced (with few details) this weekend after a Reddit user posted it under the headline, "Pre-9/11 ad is strangely predictive." As Copyranter notes, it's…
Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak. Fiorino, formerly a creative director at Euro RSCG Life, fills…
The creep factor runs high in this memorably disturbing Benadryl print campaign by JWT London. It's kind of surprising that a drug purveyor would attempt such an overtly trippy campaign.…
Sex sells. But a suggestive antacid commercial is something I never saw coming. This sophomoric Tums spot from ad agency Grey shows a doofus at a carnival getting attacked by…
You know where's an excellent place not to have diarrhea? A hot tub. Particularly when you have two fun-loving ladies beside you, whose day is about to get memorable but…
Implying that products will boost people's popularity is a time-tested sales tactic. A new pharma campaign makes it explicit, with billboards and Web promos for Reachemol claiming that "in all…
