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Topic: Pharma

How to Make Pharma Ads That Won't Give Consumers a Headache

McCann's Jeremy Perrott has the prescription

Jeremy Perrott insists that medical and pharmaceutical creative work can be just as sexy as any other form of advertising—perhaps even more so. And if anyone would know, it's Perrott. For…

6 Pharma Ads From the Past 15 Years That Were Just What the Doctor Ordered

See some memorable DTC spots from a heavily prescribed category

It's hard to do good pharmaceutical advertising. You have to talk about illness or debilitation, and mention a sometimes comically lengthy list of side effects. The FDA is looking over…

10 Terribly Misguided Old Drug Ads Revised With Modern Medical Information

But are we really any safer today?

Imagine peppy 19th and early 20th century ads for over-the-counter drug products containing cocaine and heroin, rewritten with today's medical knowledge. DrugAbuse.com, a resource for addiction treatment, did just that,…

Throwback Thursday: Don't Know What to Do With Dad? Drug Him!

A 1959 mag ad for Thorazine

How do you calm grandpa down when he gets in one of his moods? Well, in the 1950s, you cooled him out with some heavy-duty amphetamines. This 1959 magazine ad…

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

A less chaste approach

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side…

Socially Stressed? Ask Your Doctor About 'Not Having Kids'

Freedom and regret, all in one dose of parody advertising

Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not…

SNL Helps Obama Through Presidential Depression With Paxil Second Term Strength

Three more years of meds

Most presidents go through a second-term depression, but Obama's has been particularly dismal. To help out, Saturday Night Live has introduced Paxil Second Term Strength, a depression medication for the…

Monistat Is Sorry (not Sorry) for Making Wearers of 'Granny Panties' Feel Bad

Fake apology, plus a hilarious talk show

Monistat used "granny panties" in a recent ad as a metaphor for how women feel when they have a yeast infection. Now, though, after supposed complaints from the granny-panty-wearing community,…

Anacin Maker Working on 'Bananacin,' Which Might Just Keep You Alive Forever

World's oldest man approved

It may not be the fountain of youth, but it could keep you from death's door—pretty much indefinitely. Anacin maker Insight Pharmaceuticals sprang into action this week upon hearing that the…

Depression Hurts. Tacos Loaded With Beef and Cheese Can Help

The world's most delicious antidepressant

The medicinal benefits of tacos are explained in this parody of antidepressant medication ads, which is a pretty clever piece of work (although trust me, beef sweats are no laughing…

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