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Topic: PGA TOUR

Kate Upton Adds Some Sex Appeal to Golf Digest

The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

Twitter's TV Ad Targeting Uses 'Video Fingerprinting'

New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

Turner Sports and PGA Tour Digitally Part Ways

PGA Tour plans mobile initiatives, simulcasts with network broadcast partners

After six years, Turner Sports and the PGA Tour will move separate ways and end their digital partnership, effective at the end of the year. Both sides stressed that the partnership’s…

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