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Topic: Pfizer

This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing

Hero Group's biggest current client is Pfizer

Specs Who Joseph Anthony, founder What Full-service ad agency Where New York Hero Group's founder Joseph Anthony—who landed his first agency gig at J. Walter Thompson after sitting in on a focus group for the shop and…

Pfizer and Allergan Agree to $160 Billion Merger, Creating World's Largest Health Care Company

Makers of drugs like Viagra and Botox

Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

BBDO Picks Up Viagra

Had been at mcgarrybowen

BBDO New York has been awarded the Viagra business, currently handled by mcgarrybowen, sources said. BBDO sister Omnicom companies CDM and Rapp have existing relationships with the brand. Healthcare specialists CDM,…

What Is 'Mudvertising' and Why Are Marketers Diving In?

It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

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