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Topic: Pfizer

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

A not-so-sterile story of discovery

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

Pfizer and Allergan Agree to $160 Billion Merger, Creating World's Largest Health Care Company

Makers of drugs like Viagra and Botox

Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

A less chaste approach

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side…

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

Old Geezers Battle Young Whippersnappers at Basketball in Centrum's Short Film

Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

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