Topic: Pfizer
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…
Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010. Last fall,…
Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can…
Pfizer Consumer Healthcare agreed to modify some of the health claims it makes about its Centrum brand multivitamin supplements in order to fend off a potential lawsuit from the Center…
As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor…
The remedy for managing a billion-dollar advertising account in a highly regulated industry seems to be Jan Weinstein. As Carat’s svp and group director for Pfizer, Weinstein is the custodian…
Well, here's a pretty damn gross ad. This Pfizer advisory from the U.K., which we won't spoil for you, warns consumers against buying unregulated medicine on the Internet. It got…
Viagra commercials are generally awful, particularly the "Viva Viagra" ones with the guys sitting around grinning widely as they play music and sing about their erections. (The best thing about…
