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Topic: PewDiePie

How Multichannel Networks Are Grooming the Next Generation of Video Stars

Plus, 5 influencers you should know about

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host…

YouTube Star PewDiePie Can Now Win a Primetime TV Emmy

Academy creates new short-form categories

PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award. Today the Television Academy announced it has expanded…

YouTube Debuts First Original Content, but Won't Say How Many Subscribed to Its Service

Not a lot, at least according to creator Hank Green's poll

YouTube Red launched last October, but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows. As with any new subscription service…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

What You Need to Know About YouTube's Subscription Service, YouTube Red

No ads, offline viewing, more music

YouTube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today,…

PewDiePie Fires Back at 'Haters' Over the $7.4 Million He Made on YouTube

Gets angry comments about huge earnings

One of YouTube's biggest stars responded to criticism about how much money he reportedly earned last year from his gaming videos. PewDiePie, whose real name is Felix Kjellberg, made $7.4 million…

Marshawn Lynch Headlines ESPN The Magazine's Leap into Video Games

Print pub tests gaming waters

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the…

Maker Studios Is Building an In-House Ad Team

Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

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