Topic: Peterson Milla Hooks

Wren's 'First Kiss' Is Among the Honorees at Clio Image Awards

New awards show recognizes the best in fashion, beauty and retail

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week. The Clio Image Awards—an extension of the core Clio Awards franchise—recognizes…

Gap Taps Wieden + Kennedy as Lead Creative Agency

Agency's first work is expected in September

Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role previously…

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap

Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

JCPenney Returns to Lead Agency Model

Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

Kmart Expects Final Pitches in Late March

Creative Review is Moving Fast

Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads

All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

The Spot: She's Gotta Have It

Athleta's 'Power to the She' campaign builds a brand around apparel that has it all, for women who want it all

IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports…

Ad of the Day: Barbie

Mattel opens the giant pink doors of its signature doll's dream closet in a new global brand campaign

What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes.…

Ad of the Day: JCPenney

Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort

JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…

Penney-Saatchi Split Ends Single Lead Agency Model

Retailer shifts toward multi-shop approach

JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant…