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Topic: Peterson Milla Hooks

Gap Taps Wieden + Kennedy as Lead Creative Agency Agency's first work is expected in September

Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week. The shop will handle global creative responsibilities—a role previously…

March 20, 2014, 3:56 PM EDT

Ad of the Day: Alexa Ray Joel, Dhani Harrison Play Their Fathers' Songs for Gap Are they being themselves?

Talk about "pop" music. I'm both attracted to and repelled by this "Back to Blue" campaign for Gap—by ad agency Peterson Milla Hooks—featuring Alexa Ray Joel, daughter of Billy, and Dhani…

September 19, 2013, 10:19 AM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

Kmart Expects Final Pitches in Late March Creative Review is Moving Fast

Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…

January 31, 2013, 6:37 PM EST

Michael J. Fox and Tracy Pollan Lead Gap's Love-Themed Holiday Ads All colors of affection

Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…

November 16, 2012, 10:00 AM EST

The Spot: She's Gotta Have It Athleta's 'Power to the She' campaign builds a brand around apparel that has it all, for women who want it all

IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports…

February 28, 2012, 5:45 AM EST

Ad of the Day: Barbie Mattel opens the giant pink doors of its signature doll's dream closet in a new global brand campaign

What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes.…

February 9, 2012, 1:30 PM EST

Ad of the Day: JCPenney Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort

JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…

February 3, 2012, 4:38 PM EST

Penney-Saatchi Split Ends Single Lead Agency Model Retailer shifts toward multi-shop approach

JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant…

December 28, 2011, 10:09 PM EST

Ad of the Day: Kmart Sofia Vergara is every woman as she introduces her new fashion line

Sexy, talented, funny, fashionable, multicultural. If you set out to manufacture the perfect spokeswoman for 2011, you couldn't do much better than Sofia Vergara. She's the "it" girl on so…

September 26, 2011, 2:56 PM EDT

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