Topic: Peterson Milla Hooks
So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…
Kmart is moving fast in its recently-launched review of creative agency partners, with final pitches expected to be held at the end of March, sources said. Spec creative is part of…
Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks…
IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports…
What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes.…
JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…
JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant…
Sexy, talented, funny, fashionable, multicultural. If you set out to manufacture the perfect spokeswoman for 2011, you couldn't do much better than Sofia Vergara. She's the "it" girl on so…
When Target announced that its next big designer collaboration would be with the Italian fashion house Missoni, fashionistas everywhere were thrilled at the prospect of scoring one the designer's iconic…
