Advertisement

Topic: peter naylor

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

And Nielsen ad measurement

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

But 'advertising will continue to be central to our business,' CEO says

Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other…

Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Tests programmatic advertising waters

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service,…

Hulu Is Suddenly Considering an Ad-Free Option

The pricier service could reportedly launch this fall

Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon. But the…

Hulu Hires Another High-Level Traditional TV Exec

Former Warner Horizon TV boss Craig Erwich will head content

Hulu is doubling down on originals, if its new hire is anything to go by: the over-the-top service has snagged Warner Horizon TV executive Craig Erwich just as his contract…

Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort

Former NBCU exec will look to bring an insider's perspective to organization

Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence. The longtime digital sales executive, who left NBCUniversal last month, has been tapped to serve in a new consulting role within…

NBC News Upfront Mixes Biz With Comedy Over Lunch

Highlights include new digital initiatives, Joe Scarborough's Bill Cinton impression

NBC News held a midday upfront at the New York Public Library that featured more than a dozen of the network's on-camera talent riffing on each others' quirks to an…

NBCUniversal Shuffles Digital Sales Staff

Schiller and Bhatia take on expanded roles in digital

NBCUniversal has announced numerous changes to its digital ad sales staff, with evp, digital media sales Scott Schiller and digital evp of strategy and operations Krishan Bhatia taking on expanded…

Advertisement
Advertisement