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Topic: Petco

Brand of the Day: Petco Picks the Year's Cutest Pet Costume for Halloween

A tribute to Robin Williams

After poring over roughly 5,000 entries in the chain's third annual Halloween pet costume contest, Petco found a winner in a Yorkie named Jack. You see, Jack's owner June Harper…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

If You Love Animals, You're Really Going to Love Petco's New Commercial

That timeless bond

There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well,…

Adweek's Top 10 Commercials of the Week

Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

It's Back to a Lead Agency Model for Petco

Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

Faced With New Challenges, Retailers Seek Out Agencies

JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

Petco Reaches Out to Creative Agencies

Search is in its early stages

Major U.S. pet care chain Petco is reviewing its advertising business, according to sources. The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, sources…

Petco Refreshes Logo, Issues Warning to Unhealthy Pets

It's not a place for any old animal

Petco said today that it's introducing an updated logo and tagline for the company and its 1,100 stores. You can see the transformation above (old on top, new below). They've…

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