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Topic: Peru

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

These Ads for Glass Bottles Are About as Hilarious as Ads for Glass Bottles Could Be

Ditch the plastic and cans today

A world without glass would be pretty soulless. That's the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world's largest manufacturer of…

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air

FCB Mayo's worthy sequel

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an…

Billboard Generates Drinking Water Out of Thin Air in Desert of Peru

A rainmaker from Draftfcb

Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this…

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