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Topic: Peru

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air FCB Mayo's worthy sequel

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an…

May 1, 2014, 7:31 AM EDT

Billboard Generates Drinking Water Out of Thin Air in Desert of Peru A rainmaker from Draftfcb

Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this…

February 25, 2013, 12:20 PM EST

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