Topic: Peru

FCB and UTEC's Latest Green Innovation Is a Plant-Powered Lamp for Remote Peru

And then there was light

FCB Mayo and Peruvian engineering college UTEC—the folks behind award-winning ventures like the "Potable Water Generator," "Purifying Billboard" and "Air Orchard"—are back with what may well be their brightest idea…

This Mysterious, Black Print Ad Can Only Be Read by Shining a Light Behind It

SABMiller's occultvertising

SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of choice for "restless…

Happy Emails Have Cries for Help Hidden in the HTML in This Domestic Violence Campaign

Trouble beneath the surface

In Peru, four women in 10 between the ages of 15 and 49 years old suffer from domestic violence, and only 40 percent of those actively seek help. To remind…

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

These Ads for Glass Bottles Are About as Hilarious as Ads for Glass Bottles Could Be

Ditch the plastic and cans today

A world without glass would be pretty soulless. That's the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world's largest manufacturer of…

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day

Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air

FCB Mayo's worthy sequel

Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an…

Billboard Generates Drinking Water Out of Thin Air in Desert of Peru

A rainmaker from Draftfcb

Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this…