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Topic: Perspective

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For Four Decades, Brands Have Loved Astronaut Jim Lovell Some celebrities sell shoes and perfume. This one can sell anything

According to recent studies, someone who looks at a piece of advertising these days stands nearly a one-in-five chance of seeing a celebrity. Music, sports and film star brand endorsements…

September 10, 2014, 9:10 AM EDT

Antique Cars Can Sell Anything—Even Boring Retirement Funds How banks use the old classic automobile trick

Investment services have always had a tough time when it comes to marketing. For as much as we all want to amass piles of money, the idea of investing it…

September 3, 2014, 8:43 AM EDT

How Glass With Chicken Wire Became Trendy The story behind a pricey light’s former life

If you’ve spent any time trying to spruce up your home lately, you might have noticed something interesting. The practice of repurposing old industrial products has become a full-on part…

August 13, 2014, 9:07 PM EDT

We'll Buy Nearly Anything From a Woman in a Red Dress The story of advertising's most sensuous icon

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman…

July 30, 2014, 9:53 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Kiss and Sell: How a Glam Band Makes Millions From Hello Kitty to coffins, Kiss cashes in

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If…

June 12, 2014, 7:32 AM EDT

Toro's Six-Decade Love Affair Between Men and Mowers Lawn-care ads were cutting-edge

Sometime around 1947, residents of Levittown, the famous suburban subdivision 55 miles outside New York, opened their community newsletter and read this: “No feature of a suburban residential community contributes…

June 4, 2014, 9:39 PM EDT

New UPS Campaigns Deliver Without the Truck Focusing on logistics, brand targets millennial movers and shakers

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big,…

May 28, 2014, 9:29 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener How the winds have changed for Air Wick

In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised…

May 15, 2014, 6:46 AM EDT

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