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Topic: Personalization

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

How to Attract Eyeballs to Branded Content

Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

Sailthru Tracks Your Online Behavior for a More Personalized Web

Over 300 clients

Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices You may not know it, but those links…

LinkedIn Looks to Get More Facebooky

Professional network adds more visuals, revamped algorithms to improve personalization

LinkedIn currently has 175 million users who follow at least one of the 2 million companies who maintain official Company Pages on the business-centric social network. But a lingering problem…

Online Content Providers Give In to Gravity's Personalized Pull

Startup gets big partnerships but not without critics

There’s no shortage of startups betting on personalized news—and at least one of them, Gravity, has major news organizations joining the wager. Founded by a group of former MySpace executives, Gravity…

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