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Topic: personal information

Nielsen's New Consumer App Is Really a Market Research Tool [Updated]

Company should be more upfront about its purpose, says privacy advocate

Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You…

Can Reclaim Your Name Resonate Like Do Not Track?

FTC's Brill coins campaign slogan to push consumer control of data

What's in a slogan? To the Federal Trade Commission, which is trying to goad an industry into adopting voluntary guidelines on data privacy issues, a catchy phrase might offer a…

Survey: Privacy a Top Concern for Mobile App Users

Consumers worry about what personal information they share

Privacy is a top concern for mobile app users, according to a telephone survey conducted by the Pew Research Center's Internet and American Life Project. More than half of app users—57…

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