Topic: personal computers
Type
Hewlett-Packard Confirms Agency Selection
Taps roster shop after looking outside
For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads…
Four Agencies Advance in Global HP Review
Decision due after next round of meetings
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…
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