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Topic: Personal Care

Old Spice Ad Reveals a Biker Trapped in a Fat Man's Body

Second 'Smell better than yourself' spot

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker…

Axe's Fallen Angels Banned in South Africa

After offending one guy

It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators…

Axe Celebrates Halloween With 'Hot Girl vs. Zombie'

A classic showdown, with a twist

Here is Axe's gift to you this Halloween—a 1:20 horror spot featuring one of the genre's classic matchups: hot girl vs. zombie. It's adequately executed, although the zombie could look…

Dating an Axe Angel Wouldn't Be That Great After All

Halo and wings are accidents waiting to happen

"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted…

Old Spice's Latest Guys Smell Better Than Themselves

W+K debuts new campaign with salty spot

With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…

Axe Attempts World Record for Most People Showering Together

More than 150 people get soaked

Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's…

Enormous Woman in Lake Urges Germans to Bathe More

Toiletries brand goes big with water stunt

A two-ton, 13-foot-high, 67-foot-long German woman obsessed with personal hygiene? Such a figure has long sloshed through my dreams, pursuing me with a huge loofah, which my therapist sees as…

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

Summer's Eve Pulls Controversial Talking-Vagina Videos

The online clips had been accused of being racially stereotypical

Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive. The videos (scroll down to watch them), part of the feminine-care company's…

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel

Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…

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