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Topic: Personal Care

Axe Celebrates Halloween With 'Hot Girl vs. Zombie' A classic showdown, with a twist

Here is Axe's gift to you this Halloween—a 1:20 horror spot featuring one of the genre's classic matchups: hot girl vs. zombie. It's adequately executed, although the zombie could look…

October 25, 2011, 10:01 AM EDT

Dating an Axe Angel Wouldn't Be That Great After All Halo and wings are accidents waiting to happen

"My Angel Girlfriend" is the latest divertingly stupid installment of BBH's "Fallen Angels" campaign for Lynx (the British version of Axe). A dopey dude dates an angel who is attracted…

October 13, 2011, 9:58 AM EDT

Old Spice's Latest Guys Smell Better Than Themselves W+K debuts new campaign with salty spot

With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…

September 8, 2011, 10:50 AM EDT

Axe Attempts World Record for Most People Showering Together More than 150 people get soaked

Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's…

August 19, 2011, 12:23 PM EDT

Enormous Woman in Lake Urges Germans to Bathe More Toiletries brand goes big with water stunt

A two-ton, 13-foot-high, 67-foot-long German woman obsessed with personal hygiene? Such a figure has long sloshed through my dreams, pursuing me with a huge loofah, which my therapist sees as…

August 9, 2011, 9:23 AM EDT

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

July 28, 2011, 3:51 PM EDT

Summer's Eve Pulls Controversial Talking-Vagina Videos The online clips had been accused of being racially stereotypical

Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive. The videos (scroll down to watch them), part of the feminine-care company's…

July 27, 2011, 12:35 PM EDT

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel

Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…

July 25, 2011, 2:02 PM EDT

Summer's Eve Talking-Vagina Ads Aren't Racist, Says Agency Goal instead was to be 'relatable'

In addition to its 60-second anthem spot, Summer's Eve released three other videos this week featuring talking hand-puppet vaginas, as part of its new "Hail to the V" campaign. The…

July 21, 2011, 2:42 PM EDT

Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four…

July 20, 2011, 4:30 PM EDT