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Topic: Personal Care

Ad of the Day: Axe

BBH has everything you need should you happen to win a trip to a Caribbean island

The correct mode of transit to a Caribbean island goes something like this: You are standing, chest forward and chin up, on a speedboat. It is part of a triangular…

Zits Explode in Probably the Most Disgusting Ad Ever

Face-wash spot full of nasty home footage

OK, this is revolting—a new Australian commercial from Oxy face wash composed almost entirely of home-movie clips of people bursting their zits. The suspense builds with people pushing and prodding…

Brut Is So Manly, It May Cause Sudden Pregnancy

Is this fertile ground or a retread?

In a new spot from the Sigma Group, a guy prepping for a night out with his wife slaps each of his cheeks with Brut Splash-On. The wife in question,…

Ad of the Day: Axe

BBH's new Axe man already has the girl, but now he has to keep her happy

Women may have the upper hand in the dating game, Axe has conceded. But at least men can dull that edge with the brand's shower gel. BBH London began softening Axe's…

Man Surprised to See Himself in Facebook Ad for Giant Tub of Lube

Joke in a personal post becomes a sponsored story

Advertising people have long been derided as snake-oil salesmen. Nick Bergus, a writer, multimedia producer and teacher from Iowa, pitched a very different substance to glide into his 15 minutes…

Isaiah Mustafa Is 'MANta Claus' in Old Spice Holiday Campaign

Vows to buy gifts for all 7 billion humans

Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below,…

This Exists: Bear-Shaped Deodorant Protector From Old Spice

Order yours now (yes, it's a real product)

Looking for gift ideas for that guy in your life who can't seem to protect his deodorant properly? Here's one option, courtesy of Old Spice: the Old Spice Bear Deodorant…

Breaking: Lynx Ads Banned for Objectifying Women

Lucy Pinder series is given a spanking

After courting religious controversy in South Africa, ads for Lynx body spray (marketed as Axe in the U.S.) have returned to their old standard of getting banned for sexual reasons.…

Old Spice Ad Reveals a Biker Trapped in a Fat Man's Body

Second 'Smell better than yourself' spot

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker…

Axe's Fallen Angels Banned in South Africa

After offending one guy

It's been nine months since we wrote about the Lynx/Axe body spray ad in which horny angels fall from heaven, but it's apparently taken that long for South African regulators…

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