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Topic: Personal Care

Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody He means well

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play…

July 15, 2013, 11:14 AM EDT

Old Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska Wolfthorn and Hawkridge scents debut

Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a…

February 1, 2013, 11:56 AM EST

ManHands Soaps Make Men Smell Like Bacon, Beer, Soil or Urinal Cake Plus other, less appetizing scents

Every few years, someone puts out gimmicky "man-friendly" versions of equally gimmicky girly products, and they always smell like farts or baseball gloves or something. A few years ago it…

January 28, 2013, 2:23 PM EST

Ad of the Day: Axe Firemen are hot, but astronauts are hotter, says the brand, which plans to send 22 people into space

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker…

January 11, 2013, 11:02 AM EST

Greg Jennings Is Going Nowhere in His Latest Old Spice Ad Green Bay Packer intentionally grounded

Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide…

November 15, 2012, 4:04 PM EST

Greg Jennings Gets Up on Wrong Side of Bed in Latest Old Spice Ad Stuck between business and pleasure

This latest Wieden + Kennedy ad for Old Spice featuring Green Bay Packers wide receiver Greg Jennings—following up on the recent "Film" spot—is like something from the end of Horse…

September 24, 2012, 9:50 AM EDT

Brut Tries to Get Guys to Quit Facebook With 'Mantervention' App Social media isn't manly

Since I'm always game for letting the Internet reinforce gender stereotypes for me, I sat through Brut's Mantervention, a Facebook app in which some guy with George Michael stubble lectures…

September 13, 2012, 3:26 PM EDT

Old Spice Throws an Incomplete Pass to Greg Jennings Spot with Green Bay Packers star fails to connect

Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas,…

September 11, 2012, 9:24 AM EDT

Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice Play around with interactive Vimeo clip

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music.…

August 28, 2012, 3:46 PM EDT

Axe Gets Back to Being Axe in New Spot With Headless Pair of Breasts Susan Glenn who?

For those who were concerned that Axe's "Susan Glenn" spot represented a concerted effort by the brand to renounce its moral turpitude and embrace a measure of sophistication, fear not:…

August 21, 2012, 9:45 AM EDT