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Topic: Pernod Ricard

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Agency won the business following a review

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.  Deep Focus will be in charge of all content and brand assets; some…

This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka

Edge Collective aims to become a leader in social, music, events and analytic

Specs Who Co-founders Ryan Aynes (l.) and Magnus Erhardt What Digital agency Where New York office Not long ago, Ryan Aynes was homeless, sleeping on a yoga mat at the YMCA, after launching an…

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

This Agency Specializes in the Hispanic Marketplace

República works with Google, Target

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters Led by a former music marketer, República is an Hispanic market specialist that punches above its…

Portrait: Forward

Boutique marketing shop blends exclusive parties, digital content and slick PR to burnish brands' images

Specs Who From left, co-founders Alexandre Sap, Leslie Dubest and Fabien Moreau What Cultural marketing agency Where Forward office, Paris Less than a year after its principals peeled off from Havas, Forward has started…

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