Advertisement

Topic: Perfumes

Are Consumers Finally Fed Up With Celebrity Scents?

Bieber and Swift sales stink in latest Elizabeth Arden report

The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity…

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials

The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

U.K. Watchdog Puts a Lid on Rihanna's Sultry Perfume Ad

Too 'sexually suggestive' for public viewing

Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue. The ad, which is basically a nude Rihanna…

Designers' Beauty Lines Offer Luxe on a Dime

Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

Louis CK One Is a Mashup That Smells Like Perfection

Self-loathing and despair with hints of citrus

What do you get when you combine the soulless, artsy advertising imagery of CK One with the doughy, balding, angst-sweaty magnificence of Louis C.K.? One awesome Tumblr, that's what. Louis CK…

New Britney Spears Video, 'Perfume,' Sure Seems Like One Big Ad for Her Perfume

Reeks of product promotion

"Perfume," the newest single off Britney Spears' latest album, Britney Jean, is ostensibly about a weird love triangle. But what it really seems to be about is selling the singer's…

Helvetica Perfume, 'For Those Who Dare to Be the Same'

Breathe in the distilled modernism of pure water

What do you get for the designer who has everything? How about nothing? Helvetica The Perfume is literally just water, or "modernism distilled." Created as a gag gift by creative collective…

Adweek's Top 10 Commercials of the Week

Mountain Dew gets high, Kia gets skinny, and Guerlain gets very, very big

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what…

Wear the True Scent of Downtown

Tru Blooms Chicago might just smell better than Bieber

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is…

How the Perfume Business Lost Its Class

Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

Advertisement