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Topic: Pereira & O'dell

Realtor.com Says Accuracy Matters in New Ads Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.  New TV ads from Pereira & O'Dell in New York…

May 12, 2014, 11:23 AM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28, 2014, 6:00 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Ad of the Day: Airbnb Builds Birdhouse Versions of 50 of Its Most Intriguing Listings Pereira & O'Dell gets crafty

It's the allure of Airbnb, but also its biggest stumbling block—its rental listings are not impersonal hotel rooms but actual people's homes. Some travelers embrace this, knowing they'll experience a…

December 16, 2013, 2:18 PM EST

Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet Sarah and Paige's story

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional…

November 4, 2013, 2:51 PM EST

Fox Sports 1 Expands Its Relationship With Pereira & O'Dell Shop parlays project work into lead agency status

Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be…

August 12, 2013, 2:34 PM EDT

Ad of the Day: Skype Crosses Continents in Evocative Family Spots Long-form work by Pereira & O'Dell

When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira…

July 10, 2013, 2:28 PM EDT

Brazil's Unrest May Affect Social Media Marketers for a Year Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

June 27, 2013, 1:21 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

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