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Topic: Pereira & O'dell

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Wieden + Kennedy Fills Its Other Top Creative Opening in New York

Jaime Robinson will partner with David Kolbusz

Wieden + Kennedy has finally found a partner for David Kobusz in New York.  Kobusz, a former creative leader at Bartle Bogle Hegarty in London was hired in April 2014, filling…

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

Memorial Sloan Kettering's New Ads Pitch a Message of Hope

First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses

Adding more games, straining more relationships

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign…

Realtor.com Says Accuracy Matters in New Ads

Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.  New TV ads from Pereira & O'Dell in New York…

Kohl Norville Becomes Motive's First Content Director

He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

Fox Sports 1 Plants Its Flag but Has a Long Way to Go

Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

Adweek's Top 5 Commercials of the Week: Dec. 13-20

Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

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