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Topic: Pereira & O'dell

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

Dustin Lance Black directs his 'most personal' ad yet

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this…

Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Wieden + Kennedy Fills Its Other Top Creative Opening in New York

Jaime Robinson will partner with David Kolbusz

Wieden + Kennedy has finally found a partner for David Kobusz in New York.  Kobusz, a former creative leader at Bartle Bogle Hegarty in London was hired in April 2014, filling…

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

Memorial Sloan Kettering's New Ads Pitch a Message of Hope

First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses

Adding more games, straining more relationships

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign…

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