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Topic: Pereira & O'dell

Ad of the Day: New Era Honoring Jackie Robinson with a tip of the cap in a quietly moving spot from Pereira & O'Dell

April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with…

April 18, 2013, 1:59 PM EDT

Ad of the Day: Scrabble Meet the personalities behind the tiles in Pereira & O'Dell's global brand spots

Gimme a P! Gimme a Q! Gimme a blank square! What's that spell? Nothing. It spells nothing at all. You're useless. If you had an I, you could spell "quip," but that's…

November 16, 2012, 1:48 PM EST

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

Ad of the Day: Corona Jon Gruden finds his beach in these animated tales of football's greatest cities

Corona wants you to know that your favorite football stadium is really a beach. In a new online campaign for the beer brand, Jon Gruden anchors "Gruden's Guide," a series of…

October 2, 2012, 1:19 PM EDT

The Spot: Shapeshifter in Love Intel and Toshiba build an interactive social film around a man who wakes up as someone new every day

IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps,…

September 11, 2012, 7:29 AM EDT

Snoop Dogg Pimps Rolling Papers With Smokable Book of Lyrics Pereira & O'Dell lights up an innovative design

Snoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book. Created from rolling papers printed with his lyrics and bound with hemp and…

April 10, 2012, 10:34 AM EDT

Skype Rips Into Twitter and Facebook in New Ads Video calling positioned as just more human

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

April 3, 2012, 2:27 PM EDT

Vuvuzela makes a lot of noise for World Cup

For a little plastic horn, the vuvuzela sure stirs up a lot of passion. Some have called for banning it from the World Cup because, in great numbers, it…

June 10, 2010, 1:31 PM EDT

Bushy-faced inventors truly love their Legos

This three-minute Lego video by Pereira & O'Dell celebrates "eureka moments" when big ideas are born. It features a struggling inventor whose bushy mustache looks like it escaped…

January 14, 2010, 10:54 AM EST

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