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Topic: Pereira & O'dell

Wieden + Kennedy Fills Its Other Top Creative Opening in New York Jaime Robinson will partner with David Kolbusz

Wieden + Kennedy has finally found a partner for David Kobusz in New York.  Kobusz, a former creative leader at Bartle Bogle Hegarty in London was hired in April 2014, filling…

February 9, 2015, 1:44 PM EST

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

December 12, 2014, 11:28 AM EST

1-800-Contacts Ran the Perfect Ad on 'Eaten Alive' and It Wasn't Even (Totally) Planned Goofy plot was a coincidence at first

Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for…

December 8, 2014, 9:13 AM EST

Memorial Sloan Kettering's New Ads Pitch a Message of Hope First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

September 2, 2014, 2:21 PM EDT

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses Adding more games, straining more relationships

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign…

August 13, 2014, 10:18 AM EDT

Jerry Seinfeld Has Become a Therapist to the Stars Comedians in Cars Getting Coffee sessions are pure entertainment gold

Programming Series - Gold For all the talk about “premium video” online, few ad-supported Web series have made the case that their product is just as good as anything on TV…

June 22, 2014, 6:57 PM EDT

Realtor.com Says Accuracy Matters in New Ads Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.  New TV ads from Pereira & O'Dell in New York…

May 12, 2014, 11:23 AM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28, 2014, 6:00 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

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