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Topic: Pereira & O'dell

An Unexpected Journey With Werner Herzog

'Lo and Behold' celebrates the digital connection that defines us

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of…

Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting

First :30 from Pereira & O'Dell rolls out

The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign. A 30-second centerpiece spot, titled "The Giver," focuses on…

Is Werner Herzog's New Film the Future of Branded Entertainment?

PJ Pereira explains how agency, brand, artist and audience come together

BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world. The years since that groundbreaking work of branded content—which Pereira & O'Dell made for…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on Teen Friendship

Dustin Lance Black directs his 'most personal' ad yet

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this…

Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

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