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Topic: Pereira & O'dell

Jerry Seinfeld Has Become a Therapist to the Stars Comedians in Cars Getting Coffee sessions are pure entertainment gold

Programming Series - Gold For all the talk about “premium video” online, few ad-supported Web series have made the case that their product is just as good as anything on TV…

June 22, 2014, 6:57 PM EDT

Realtor.com Says Accuracy Matters in New Ads Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.  New TV ads from Pereira & O'Dell in New York…

May 12, 2014, 11:23 AM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28, 2014, 6:00 AM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Ad of the Day: Airbnb Builds Birdhouse Versions of 50 of Its Most Intriguing Listings Pereira & O'Dell gets crafty

It's the allure of Airbnb, but also its biggest stumbling block—its rental listings are not impersonal hotel rooms but actual people's homes. Some travelers embrace this, knowing they'll experience a…

December 16, 2013, 2:18 PM EST

Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet Sarah and Paige's story

There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional…

November 4, 2013, 2:51 PM EST

Fox Sports 1 Expands Its Relationship With Pereira & O'Dell Shop parlays project work into lead agency status

Pereira & O'Dell has parlayed project work for Fox Sports 1 into top status. The new sports network today appointed the shop as its lead creative agency. The account will be…

August 12, 2013, 2:34 PM EDT

Intel and Toshiba Follow Up 'The Beauty Inside' With Alien Zombie Saga 'The Power Inside' Sequel to big award winner

Pereira & O'Dell's social film "The Beauty Inside" for Intel and Toshiba was a major success—an engaging episodic tale with a delightful premise that propelled the small San Francisco agency…

July 25, 2013, 11:29 AM EDT

Bottles and Cans Plead to Be Recycled in New Ads for Keep America Beautiful PSAs from Pereira & O'Dell

Pereira & O'Dell tells stories from the point of view of trash in its new "I Want to Be Recycled" pro-bono campaign for the Ad Council and Keep America Beautiful.…

July 19, 2013, 9:33 AM EDT

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