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Topic: Pepto-bismol

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

Big Papi's World Series Run Means a Cool Million in Ad Bucks

And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

Brands Test Ad Targeting at the Store Shelf

P&G, Walmart digitally nudge shoppers

Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of…

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