Advertisement

Topic: Pepto-bismol

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

February 18, 2014, 12:24 PM EST

Big Papi's World Series Run Means a Cool Million in Ad Bucks And Pepto or Mylanta may go after BoSox relief pitcher, per analyst

Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the…

October 31, 2013, 12:57 PM EDT

Brands Test Ad Targeting at the Store Shelf P&G, Walmart digitally nudge shoppers

Brands are increasingly testing digital technology to pitch consumers while they’re in stores. Take Procter & Gamble, which this week will start targeting shoppers in the digestive health sections of…

December 10, 2012, 12:01 AM EST

Advertisement