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Topic: PepsiMAX

Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel Q&A with the creative director

It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to…

February 27, 2014, 3:58 PM EST

Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test Drive' Was Fake Sequel to viral smash

PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his…

February 27, 2014, 10:44 AM EST

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

Elton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup John is king in Melanie Amaro's medieval rock fantasy

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…

January 30, 2012, 11:41 AM EST

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