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Topic: Pepsico

This Collective of Boutique Shops Is Looking to Challenge the Holding Company Model

Meet the Hero Collective

For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo. Hero Group, a small…

Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71

Iconic exec was 'one of the true legends'

Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship…

BBDO Wins Tropicana, Expanding Its PepsiCo Client Roster

Various offices will handle the business

BBDO has won lead creative duties on the Tropicana account after a review. "We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016,"…

Crystal Pepsi Is Back and Serves as a Time Machine to the '90s in This New Spot

Fans can get it through a sweepstakes

Pepsi announced today that it will re-release its clear cola from the 1990s, Crystal Pepsi, for a limited time. The only way to get it is to sign up for…

Agency Calls Out PepsiCo President on Twitter, Challenging Him to Work With Small Shops

And he loves the idea

PepsiCo brand manager Brad Jakeman delivered a poignant speech at the ANA Masters of Marketing conference that had the industry buzzing in October. He criticized large agencies for focusing on…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

PepsiCo Exec Fears the Agency Model Won't Bend, but May Break

Says shops aren't changing with the times

The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer.  "The agency…

If You've Been Wanting a Pepsi-Branded Smartphone, It's Apparently on the Way

Reportedly will debut next week in China

PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.  The mobile-focused news…

SC Johnson Taps Pepsi Exec as Its First Global CMO

Ann Mukherjee known for mixing traditional and social marketing

Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer. SC Johnson, which spends more…

Doritos Is Ending Its 'Crash the Super Bowl' Contest, but Not Before One Last Hurrah

Winner of 10th and final edition will work with Zack Snyder

Over the last 10 years, Doritos' "Crash the Super Bowl" contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the…

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