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Topic: Pepsico

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Sophie Kelly Becomes CEO of The Barbarian Group Co-founder Benjamin Palmer takes chairman role

Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been…

October 21, 2013, 12:55 PM EDT

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

October 16, 2013, 2:18 PM EDT

Check Out the Top 100 Beloved Brands Yahoo, Google, Sony rate high. Guess who's No. 1

Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10,…

October 10, 2013, 6:00 AM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Food and Beverage Companies Slim Down Products to Fight Obesity 16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

May 30, 2013, 11:00 AM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

Mountain Dew Uses Twitter Ads to Promote Apology Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo…

May 2, 2013, 5:55 PM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Mountain Dew Pulls 'Arguably Most Racist Commercial in History' Video sparked outrage in recent days

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…

May 1, 2013, 10:03 AM EDT

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