Topic: Pepsico
Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…
Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different…
BusinessWeek has a look at the sturm and drang inside PepsiCo's marketing ranks since Massimo d'Amore took over as CEO of the company's Americas Beverages unit 16 months ago.…
When everyone in a room simultaneously shouts "What the f@*k was that?" after a commercial, you know you have to blog about it. In this case, it was the new…
