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Topic: Pepsico

Mountain Dew Subway-Snowboarding Ad Banned in U.K.

Years-old spot had popped up again in games, social sites

Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…

Does anyone not dislike Amp's iPhone app?

Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different…

Massimo d'Amore and a shaken-up PepsiCo

BusinessWeek has a look at the sturm and drang inside PepsiCo's marketing ranks since Massimo d'Amore took over as CEO of the company's Americas Beverages unit 16 months ago.…

What the Dewce is up with Dew's new spot?

When everyone in a room simultaneously shouts "What the f@*k was that?" after a commercial, you know you have to blog about it. In this case, it was the new…

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