Topic: Pepsico

Mountain Dew Subway-Snowboarding Ad Banned in U.K. Years-old spot had popped up again in games, social sites

Britain's ad watchdog dropped its mighty ban hammer on a Mountain Dew spot this week, following complaints that the digital video was unsuitable for young people. The ad, which ran…

August 2, 2012, 12:03 PM EDT

Does anyone not dislike Amp's iPhone app?

Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different…

October 13, 2009, 11:44 AM EDT

Massimo d'Amore and a shaken-up PepsiCo

BusinessWeek has a look at the sturm and drang inside PepsiCo's marketing ranks since Massimo d'Amore took over as CEO of the company's Americas Beverages unit 16 months ago.…

April 17, 2009, 3:04 PM EDT

What the Dewce is up with Dew's new spot?

When everyone in a room simultaneously shouts "What the f@*k was that?" after a commercial, you know you have to blog about it. In this case, it was the new…

February 4, 2009, 10:24 AM EST