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Topic: PepsiCo Foods

Coca-Cola Wins Inaugural Brand Icon Award From the CLIOs

Soda giant has led marketing innovation for a century

The Coca-Cola Company has won the inaugural Brand Icon Award—a new distinction from the CLIO Awards, the global competition for advertising, design and communications. Pio Schunker, head of integrated marketing…

Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'

Facebook-anchored effort hits 100 million views

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…

Pepsi Kicks Off Super Bowl Sunday Early

YouTube, BuzzFeed, Funny or Die ads for Pepsi Next

Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem…

Fast Chat: PepsiCo's Josh Karpf

Digital lead riffs on tech startups in Brazil

Earlier this fall, PepsiCo unveiled a 12-week tech startups incubator program in red-hot Brazil, building on similar efforts by the beverage/snacks giant in Europe last year and the U.S. in…

Top 10 Digital Media Buyers (30 and Under)

With large budgets to work with for marquee brands, these innovators are hardly as green as their ages suggest

Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we…

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